UK’s biggest Christmas food collection is under way at Tesco stores across Kent.
Tesco shoppers are being invited to put a little something extra in their basket to help people who find themselves in need this Christmas.
From November 29 until December 1, Kent Tesco stores will be taking part in the annual Food Collection.
Food Collection encourages shoppers to donate long-life foods to help charities with giving food and support to people who could hungry this Christmas.
Where does it go?
The food donated to foodbanks in The Trussell Trust’s network are given in emergency food parcels to people who are referred because they cannot afford to feed themselves and their families.
Emma Revie, Chief Executive at The Trussell Trust said: “Foodbanks across the country will be doing all they can to provide the best possible emergency support so people don’t go hungry – but to make sure we’re prepared for what could be our busiest December yet, our network needs your support.
“During every Food Collection we’ve been humbled by the staggering generosity of Tesco customers, store colleagues and volunteers, and as we look to the start of the collection, we would love to have your support once again. Your generosity will help stop hunger this Christmas.”
‘Donations make a huge difference’
Food donated to FareShare is distributed to charities and community groups who use it to provide meals for vulnerable groups such as isolated older people and those in homeless shelters.
Lindsay Boswell, CEO at FareShare said: “For charities doing their best to feed some of the most vulnerable over the Christmas period, these donations make a huge difference.
“What’s more, Tesco will top-up your donation by 20% which enables our charity to help more and more people in need.”
Tesco then tops up the value of the food donated by the public by 20%, providing additional funds to support the charities in their work this Christmas.
How does it work?
Tesco’s Kent volunteers will greet customers with a list of items most needed by the charities, with shoppers encouraged to pick up items to donate at the end of their shop.
More than 3.34million meals were donated to the food charities by generous Tesco customers last year, and the supermarket is hoping that shoppers will be just as generous this time around.
Jason Tarry, Tesco UK & Ireland CEO, said: “Tesco Food Collection scheme is the UK’s biggest Christmas food collection, and at Tesco we are glad to be playing our part in helping people in need this Christmas.
“We know that the items that our customers donate can make a real difference to people who really need that little bit of extra help this year – whether it is a food parcel for someone at a time of crisis or a hot meal which means that a vulnerable person does not feel lonely this Christmas.
“Once again we are topping up all the customer donations by a further 20%, and I’d encourage our customers to put something extra in their baskets to donate.”