Cosmetics retailer, LUSH, recently opened a ‘naked’ shop, which has stripped back the packaging from its products – as well as their employees.
The bath-bomb branch in Manchester opened on January 19 with staff bravely posing in their birthday suits for the cameras.
“Opportunity for discussion”
The company, in an act of environmental conservation, is selling their regular and latest 2019 products without any plastic or paper bags – helping to reduce on the amount of waste produced, paving the way for other big companies.
In an interview with The Sun, LUSH’s product inventor Alessandro Commisso said: “With the naked shop we don’t just want to offer beautiful products to our customers, we want to use this as an opportunity for discussion.”
He continued: “It’s pretty much about debating these topics with the public, with the media, and with LUSH customers to find out where to go next.”
The ‘stripped back skincare’ is notoriously environmentally friendly and cruelty-free, attracting visitors for their ethical products.
Customers were greeted with nine LUSH workers with black aprons covering their private areas and holding signs saying “Ask me why I’m still naked”, at the store’s opening.
The shelves are stacked high with colourful and fragrant products all in reusable baskets, trays and display racks, alongside a huge range of skincare and cosmetic items.
The store, located on Market Street, Manchester, is open from 10am-7pm from Monday to Saturday and Sunday from 11am-5:30pm.